Apr 27, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

CM 317 Public Relations

This study of principles and practices of public relations and the rhetorical concerns of oral and written communication surveys strategies, “packaging,” layout and evaluation for various audiences. It emphasizes writing in every stage and provides introductory preparation for public relations careers as well as general background in communications. It includes guest lectures, frequent short writing assignments and an individual project.

Prerequisite: Junior standing.